Brand

The Nebular mark

A nebula is loose dust that gathers until a star forms. Nebular pulls the scattered parts of a store, your website, your shop and your stock, into one place. The last point is orange: the star that formed.

Construction

How the mark is built

Two strokes. The two sides of a store, online and in the shop, as equal pills on a 64 grid.

The dust. Four points on the diagonal, each larger and brighter than the last, so the eye travels down toward the star.

The star. It sits at the inner corner where the diagonal meets the right stroke, overlapping it, so the letter closes on the bright point.

Strokes: 9 wide, 40 tall, fully rounded, at x 12 and x 43, y 12.
Dust: on the line from (16.5, 16.5) to the star, at 22%, 40%, 58% and 75%; radius 1.5, 2.1, 2.7, 3.2; opacity .30, .50, .72, .90.
Star: radius 6.25 at (43, 44.5), overlapping the right stroke.
App tile: rounded 15, glyph scaled to 80% and centred.

In use

Logo versions

App icon. Ivory on the dark tile. At 16 pixels the dust merges into a line and the N still reads with its orange point.

Nebular

Wordmark. The bare mark in ink beside the name, set tight in a semibold sans.

Nebular

On dark. Strokes and dust switch to ivory; the star stays the same orange everywhere.

Colour

Brand colours

Ink

#1A1715

Mark and type on light

Ivory

#F3EFEA

Mark and type on dark

Tile

#141110

App icon ground

Star

#E2562B

The star, every version

Rules

Logo rules

The star stays orange except in the one-colour black and white files.
Keep clear space of at least one stroke width (9 units on the 64 grid) around the mark.
Do not redraw the dust as a solid line, add more points, or move the star under the stroke.
Smallest sizes: mark 16 px, logo 80 px wide.

Files